Reddit acquires ad optimisation platform Memorable AI

Reddit has acquired Memorable AI, an ad optimization platform, to enhance its advertising capabilities. This acquisition aims to improve the efficiency and effectiveness of ad campaigns on the platform. Memorable AI’s technology uses machine learning to optimize ad creative and targeting, resulting in better ad performance and increased revenue for publishers.

The acquisition is part of Reddit’s ongoing efforts to strengthen its advertising offerings and provide more value to its users and advertisers. By integrating Memorable AI’s technology, Reddit can offer more targeted and engaging ads, enhancing the overall user experience and driving revenue growth.

This move is significant for Reddit as it continues to expand its advertising business and compete with other major social media platforms. The integration of Memorable AI’s technology is expected to have a positive impact on Reddit’s advertising revenue and user engagement.

source:https://www.campaignasia.com/article/reddit-acquires-ad-optimisation-platform-memorable-ai/497524