Our Story

Sousa Brothers
2 min readAug 9, 2024

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After years of working for other companies in the paid and growth space, my brother and I decided to join forces and start the solopreneur journey. We founded Scalit, our oldest company, a paid ads agency focused on helping businesses thrive with Google Ads.

In 2022, when ChatGPT was released, we quickly started to explore the world of AI and sought ways to automate our first business. As we delved deeper, we fell in love with AI and began writing our AI newsletter, The AI Break.

What started as a fun side project quickly became a significant part of our holdings as we rapidly grew to 77k subscribers, and companies began to reach out to us for sponsorships and partnerships.

We soon realized that we had built an enthusiastic audience around AI and needed to take it more seriously. Now, it’s a big part of our day-to-day lives.

Finally, we reached our latest company: Scalit AI. This company was created because we started sharing some automations with our paid ad clients, and they were thrilled with it.

They began asking for help implementing AI and automations, so we knew we were onto something. Luis and I decided to put a small ad in our newsletter, asking if people needed help with AI and automation, purely out of curiosity.

After one week of running the ad, we received 46 (yes, 46) submission forms from companies looking to implement AI.

From that moment, Scalit AI was born, and now we help companies worldwide implement AI, saving time and money for their businesses.

And the best part? It’s just me and my brother running the three companies with the help of freelancers and a bunch (and I mean a bunch) of automations and AI assistants.

Our dream is to continue to grow and create more community-based businesses that can run with a small team and a lot of AI.

Keep in touch for more to come!

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Sousa Brothers
Sousa Brothers

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