Nintendo President Rejects the Use of Generative AI in Upcoming Games — Issues of Pedigree and Copyright Cited
Nintendo President Shuntaro Furakawa has announced that the company will not use generative AI in its upcoming games due to concerns over intellectual property rights and the value of human creativity. This stance contrasts with other major game developers like Electronic Arts, Ubisoft, and Take-Two Interactive, who are actively embracing generative AI in their development processes.
Furakawa emphasized that while generative AI can be more creative, it also raises issues with intellectual property rights. He highlighted Nintendo’s decades of experience in creating optimal gaming experiences and the company’s commitment to delivering unique value that cannot be replicated by technology alone.
This decision has been well-received by fans and those who value the labor and artistry involved in game development. Nintendo is known for its protective stance on intellectual property and its focus on creating games that are true to its successful brands. The company’s approach is distinct from the mass-hiring and mass-firing practices of other major publishers, who prioritize pleasing shareholders and executives over long-term employee well-being.
Nintendo’s stance on generative AI is particularly notable given the widespread adoption of the technology in the gaming industry. Over 1,000 generative AI games are already available on Steam, and other major studios are investing heavily in AI-driven development tools. However, Nintendo remains committed to its traditional approach, prioritizing the value of human creativity and the protection of its intellectual property.
