🍏 Apple’s AI Ambitions: A Glimpse into the Future.

Sousa Brothers
2 min readOct 25, 2023

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Images: Apple; Rawpixel

As twin tech aficionados, we’ve always been intrigued by how major tech giants are leveraging the power of AI. Today, our attention was captured by Apple’s recent moves in the AI domain.

It seems the Cupertino giant is gearing up to deeply integrate generative AI across its product range.

Let’s delve into what we’ve gathered!

🔍 Key Highlights:

  • Generative AI Push: After introducing a “Transformer” model-based autocorrect feature in iOS 17, Apple is now hinting at a broader AI integration through its recent job listings. 📱
  • Specific Roles: Apple’s job opportunities reveal plans for a generative AI-based developer experience platform and a conversational AI platform for customer engagement. This could reshape the App Store and Apple Retail experiences. 🛍️
  • Siri & Spotlight Evolution: Listings also suggest enhancements in Siri and Spotlight search functionalities, potentially making them more intuitive and responsive. 🗣️
  • Billion-Dollar Investment: A report from Bloomberg indicates Apple’s commitment, suggesting an investment of over $1 billion annually to advance generative AI-based products. đź’°

Reflecting on this together, it’s evident that Apple is positioning itself to be at the forefront of the AI revolution.

The specificity in their job listings and the magnitude of their investment indicate a strategic move to harness AI’s potential across their ecosystem.

As competitors like Microsoft, Google, and Meta continue to innovate with AI, Apple’s endeavors signal an exciting era of tech evolution. We’re both eager to see how these developments will shape our digital experiences in the near future.

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