Apple Unveils AI Edge: Teases Future of Smart Tech at iPad Event

Sousa Brothers
2 min readMay 7, 2024

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In a landscape where artificial intelligence (AI) is reshaping how we interact with technology, Apple has stayed notably reserved, keeping its AI advancements under wraps — until now. While holding back on its complete AI strategy until the Worldwide Developer Conference in June, the company couldn’t resist teasing the AI capabilities woven into its latest hardware at the recent iPad event. As purveyors of tech news with a penchant for AI, we’ve been looking out for this very kind of update, and we’re eager to share the key highlights we believe could signal a shift in how users engage with Apple devices.

🔍 Key Highlights:

  • M2 and M4 Chip Enhancements: The new iPad Air boasts an upgraded M2 chip, promising faster performance and advanced AI-driven features like visual lookup and live text capture. Likewise, the iPad Pro has leaped to the new M4 chip, which offers a neural engine for accelerated AI tasks, potentially improving user experience by up to 50% compared to the M2 chip.
  • Third-Party AI Usage: Apple isn’t shying away from showcasing third-party AI capabilities, such as the innovative Photomator app by Pixelmator, hinting at a collaborative future where Apple hardware and external AI expertise intertwine.
  • Developer-Focused AI Tools: Apple is set to empower developers with advanced AI tools through its operating systems, which could translate into an explosion of AI-powered apps enhancing the end-user experience in diverse ways.
  • AI In Application: From Logic Pro’s addition of AI session players to intelligent document scanning, Apple is embedding AI in practical, day-to-day applications, underlining the company’s commitment to making its AI benefits tangible and immediately useful.

With these revelations, we’re left with heightened expectations for the June conference. It’s clear that Apple is inching toward an AI-enhanced future, poised to enrich the ecosystems of creatives and consumers alike — and we are thrilled to witness the coming chapters of this integration.

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Sousa Brothers
Sousa Brothers

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